The New Year is the perfect time to implement updated technology at your dealership. Just as you were finally getting around to last year’s good intentions, it’s time to resolve to bring your business into the modern age in 2018, if for no other reason than it can improve your bottom line.
Drive to Success: Service Lane
The dealership service lane is a place for profit-boosting opportunities. Every dealership customer should be made aware of the service department and all it has to offer. Stay updated on efficient service trends like providing real-time customer repair updates and offering auto tools and accessories after each service visit to increase your dealership’s revenue.
Why Dealers are Switching to Dealertrack DMS
So while discounting fear of change as a reason for dealerships to stick with the same old DMS, the reasons for switching to Dealertrack DMS comprise a long list of positives.
Drive to Success: Keeping Customers Satisfied
Customer satisfaction is more than a new year trend. Focusing on your customers’ expectations will help your dealership gain loyal shoppers, attract the new generation of car buyers, and stay up-to-date with trends that can increase your sales. In the end, keeping your customers satisfied means bigger profits for your dealership.
Why Dealers Fear Changing DMS Providers
It’s easy to get stuck in a rut. You start doing something one way and before you know it you’re set in your ways and there’s no turning back. It’s a predictable pattern, and one that has more to do with a fear of change than anything else. Sure, it’s easy to shrug off this type of stubborn behavior in opinions and politics, but when it comes to your business, fear of change can have disastrous consequences.
Drive to Success: KPIs
Dealerships that analyze their metrics and key performance indicators increase their sales and productivity. Key performance indicators and metrics can help your dealership understand which department areas need improvement and which are performing well. Tracking and measuring metrics will make your dealership more efficient and boost profits.
How Each Employee Can Help Fight Margin Compression
Margin compression is on every car dealer’s mind. And, even though its causes can be difficult to pinpoint, one thing is certain: today’s car-buying customers have changed, and their behavior is directly impacting your profit margins. So, what can be done? How can your dealership adapt to this new type of consumer? One solution might be closer than you think.
Drive to Success: A Fresh Start in 2018
The new year is just around the corner and your dealership can start taking the right steps towards a fresh start today. Create New Year’s resolutions for your dealership’s departments. Learn about some of the predicted 2018 dealership trends and tips on how your dealership can get a step ahead of the competition this new year.
3 Ways Technology Helps with the Holiday Sales Rush
‘Tis the season of end-of-year car sales, and with all the hustle and bustle of clearing out inventory, it’s important to take advantage of technology to get you through this rewarding, yet stressful time of year. Here are 3 ways technology can help with the holiday sales rush.
Drive to Success: Holiday Sales Event
December can be one of the most profitable months for dealerships. To keep your dealership ahead of the holiday competition, make sure your dealership keeps customer service and employee spirits positive. Change up some of your marketing strategies, decorate your website, and get your showroom looking a lot like Christmas.
9 Ways You Might be Wasting Time in Your Dealership
The classic formula for success in the auto retail world is changing. Margin compression is forcing dealers to rethink their strategies, and selling more cars to make more money simply isn’t working anymore.
Drive to Success: Customer Advocacy
Customer advocates are a powerful profit-maximizing tool for your dealership. Loyal customers can be your strongest sales representatives through spreading the word about your dealership’s reputation. Potential customers tend to trust their family and friends the most when deciding where to buy a car. For this reason, your dealership should take any steps necessary to gain more customer advocates and retain loyal customers.
