Gaining access to that data within your dealership may require a shift in mindset and a change in technologies. But, given the track record of your gut feel, now is the time to start demanding the use of better decision-making tools in your business.
Millennials: Moving Out of the Basement, with Better Credit and More New Car Purchasing Power
Millennials are increasing their share of credit segments above Subprime, and are consistently racking up more approvals. In the Subprime segment alone, those approvals are over 66%.*
Three Keys to Data Security and Identity Theft Protection
Think data security and ID fraud are only “big business” issues? Think again. In today’s era of digital dependence, smart dealers are keeping a tight grip on data, and guarding against fraud. Here’s how…
Classic Summer, Classic Cars
With all the focus on how automotive retail is changing, it can be easy to forget just how much fun cars can be, and how the summer time is a time for classic cars, road trips and cruising.
When Technology Empowers People: The Critical Connection that Helps Build a Positive Retail Experience
The registration and title of a car is the vital last handshake, the turn of the page into the next consumer loyalty phase, and the last chapter in a connected story the buyer tells their friends and family.
Dealertrack Cuts the Ribbon on New Headquarters
From the way it stands to how it symbolizes the strength of the brand and our principles of innovation and community…we’re quite proud of our new HQ.
eBook: Top Five Menu Selling Tips
Successful dealerships are using mobile technology to create a positive and consultative aftermarket sales experience. Transform your menu selling workflow with these helpful tips.
The Warning Signs of Time-Wasting Tech
In order to benefit from the promise of technology-induced efficiency, dealerships need to demand simplicity, flexibility, and proactive partnerships from their vendors.
Three Key Yahoo! Takeaways for Automotive Retail
The demise of Yahoo! is the end of an era, but it’s also another signal of how the online world is constantly maturing. Fact is, changes in consumer behavior are amplified in digital spaces and require greater reliance on trusted key technology solutions that connect experiences.
How to Get Your Team Onboard with Switching Your DMS
Dealerships should expect their providers to have well-defined, streamlined processes for DMS installation.
Run Your Dealership, Not Your Technology
Technology has the potential to make dealership employees more efficient and more productive. But, research shows that outdated and inefficient technologies are having the opposite effect in many dealerships.
Who is Mary Meeker, and Why Does She Matter to Automotive Retail?
Consider her the Thought Leader of the Internet. So much so that agencies study her report to direct their clients on future trends and digital marketers/retailers pick apart her findings to uncover competitive market advantages.
