Dealers made big changes to their business at record pace last year. Yet, with so much progress taking place, it’s surprising to learn the industry still suffers from a lack of diversity and inclusion.…
Drive to Success: Diversity is the Key to Driving Dealership Success
Reaching more customers, finding top talent, and building better culture all have a central, key ingredient: diversity. That’s because creating a diverse and inclusive environment where everyone has the opportunity to succeed in the…
Dealertrack Shapes Diversity Scene in Silicon Slopes
We’re thrilled to announce Dealertrack has been recognized, with 46 other Utah-based technology companies, in the Women Tech Council’s 2019 Shatter List for actively employing measurers to break the glass ceiling for women in…
Drive to Success: Hiring (Women in Automotive) For Success!
Automotive dealerships who make an effort to build a strong, inclusive culture of diversity, respect, and empowerment are discovering a key benefit: when women succeed at work, your dealership succeeds! In fact, as women…
Drive to Success: Trailblazing Women in Automotive
Even though women are buying around half the cars sold each year, a mere 18.6 percent of jobs in the automotive industry are held by women. Worse still? Overwhelming biases, gender barriers, and old-school…
Drive to Success: Hiring Female Staff
Women are underrepresented in the automotive industry and turnover rates among women employees are very high at dealerships. Your dealership can benefit greatly from hiring and retaining female employees. 1- Attract, Hire, and…
Drive to Success: Women and the Dealership
Women influence over 80% of all car purchases. Such a strong demographic should inspire your dealership to strategize for selling to women specifically. Hiring women onto your dealership staff should be a priority for your dealership if you want to increase your sales with women buyers.
Drive to Success: Women in Auto
In today’s world dealerships tend to be male dominated. However, there are considerable returns dealerships can receive by investing in a woman’s experience working in the auto industry. Women make up nearly 80% of car-buying decisions, and most women prefer to speak with a car saleswoman.
Drive to Success: Selling to Women
Women are becoming a more powerful demographic in dealerships. Providing women with a helpful experience both online and in store will help your dealership sell more cars to women. After all, women control nearly 85% of car buying decisions.
