Mastering the millennial market doesn’t have to be a mystery. The generation born from the “Boomers,” in between the eighties and nineties, is now entering their thirties and forties. They’re also the primary contributors…
Drive to Success: The Millennial Mindset Impacts Auto Ownership
Selling cars to a younger generation like Gen Z and millennials, those born sometime between (roughly) the very early 1980’s and mid 1990’s, is becoming the proverbial white whale for modern auto dealers. You…
Dealertrack and the Evolution of Digital Retailing
Earlier this month, Cheryl Miller, Senior Vice President and General Manager of Dealertrack F&I and Titling Solutions, participated in a keynote panel at the Consumer Banking Association’s CBA Live 2019 conference. The topic was…
Drive to Success: Marketing to Millennials Means Going Green
They say that change is good for you. It turns out that change is also good for the planet. The generation everyone is either trying to sell to, hire, or figure out (AKA: Millennials)…
Drive to Success: Meet The Millennial Car Buyer
Are you ready to meet the millennial car buyer at your dealership in 2019? How about during the 17 hours they spend, on average, online prior to walking into your dealership? Millennials tend to…
Dealertrack Associate Honored as a 40-Under-40 Industry Leader
In the September 1, 2018 issue of Auto Remarketing, 40 Under 40 honorees were recognized for being current and next-generation leaders within the automotive industry and making contributions to their organizations and the industry…
Drive to Success: Improving Social Media Presence
Today’s customers turn to social media to inform their car-buying process. They read reviews, browse vehicle selection, compare prices, and find out what others have to say about a particular dealership. A strong social…
Drive to Success: Hiring Millennials
The Millennial generation is entering the workforce. In this week’s Drive to Success you will learn how to attract their skill set to benefit your dealership operations.
Drive to Success: Selling to Millennials
Millennials make up a large portion of today’s car buyers. Experts from Automotive News, WardsAuto, Entrepreneur, CBT Automotive Network, and Business Insider offer insights on how to sell to this new generation of car buyers.
Sell Millennials on the Dealership Experience
Good news! There’s a generation of digitally savvy people getting ready to buy cars – and lots of ’em. That sounds like a pleasure cruise of sales opportunities, right? But there’s a catch: they’re a demanding bunch with specific ideas about how the transaction should unfold.
Millennials Flex Their Purchase Power
With every promotion or newly minted job, Millennial spending power is growing. And while it’s true that the “digital native generation” is changing the experience of car shopping, what’s perhaps even more influential is their impact on the auto finance market.
Millennials are Making the Online and In-Store Connection a Reality
As technology has enabled consumers, Millennials — the first true “digital native generation” –- are using it to drive widespread change throughout the automotive retail industry.
