Did you know that the average car dealer needs 7 different technology solutions to run their dealership? The once simple and straightforward business of selling cars has transformed into a complex ecosystem of interconnected…
Drive to Success: Search Engine Optimization
Millions of people search the internet every day for car dealerships, hoping to find more information about a specific product or service. Search engine optimization (SEO) is the process by which search engines filter…
The Consultative Approach to Selling
by Mo Zahabi While digital retailing in automotive is on the rise, dealership staff still play an important role in customers’ car-buying experiences. Six in 10 consumers would still want help from dealership staff…
Fight Back Against Margin Compression
Margin compression is taking a toll on the auto retail industry. Dealerships across the country are reporting slimming margins, with some even experiencing negative overall gross profits. And the problem isn’t going away anytime…
Drive to Success: Improving Digital Retailing Processes
Nearly all consumers begin the car-buying process online. They come to the dealership having decided what they want and how much they’re going to pay. And, in many cases, the in-dealership experience is a…
Communicating Helps Soften Change
Successfully integrating new technology at a dealership is a daunting task. It’s more than just adopting new software. It involves operational changes, contemplation of compatibility issues, and buy-in from the entire dealership team. Although…
Drive to Success: Managing Change in the Dealership
From implementing new technology to adjusting company culture, managing change in the dealership is difficult. Because change is usually met with at least a little resistance from employees, it’s important to have a change…
The Future: Open, Integrated Systems
The Internet of Things is here. Consumers are starting to expect that their refrigerator can talk to the stove and their GPS knows where to take them based on calendar appointments. These innovations require…
Drive to Success: Dealership Work Culture
Creating a positive workplace culture affects more than employees. When dealerships establish a positive work culture, it impacts turnover, sales, and efficiency, as well. When employee morale improves, a dealership’s business results and bottom…
Invest in New Technology with a Purpose
Today’s consumers are always on the lookout for the latest and greatest. When something feels old or outdated, it’s quickly replaced with something else that’s new and exciting. This is especially true with technology.…
Drive to Success: Bottom Line Efficiency
In an industry as competitive as auto sales, dealerships must think creatively to find efficiencies and increase profits. From a focus on fixed ops and F&I to hiring and retaining the right employees, dealerships…
An easy-to-use DMS can do more for employee retention than a company party
You know the drill: morale is languishing. It may be because sales are down, or a top producer just left. A change in the dealership’s workflow may have been the culprit, such as a…
