A salesperson knows when his customer is close to a deal by being aware of unspoken signals, and it’s the same for the digital experience: A person shopping for a car creates “digital” body language that a sales consultant can use to assess their readiness to buy.
Dealertrack: The High Tech, High Touch DMS Partner
As a business owner or manager, you’re used to making difficult decisions. But how often are those decisions forced on you by your DMS?
NADA Workshop Takeaways and Insights: Data Security and Compliance
At NADA 2016, Compliance expert Randy Henrick went into detail about about data security issues, including patch updates, training and process. Learn more about today’s takeaways here…
Thought Leader Series: Five Questions with Mike Burgiss
For 20 years, Mike Burgiss has been focused on providing dealers with the online tools necessary to win in their retail businesses. Click here to learn more about his experience, insights, and views into coming retail trends and best practices.
NADA Preview: Data Security Shortfalls that Put Your Dealership at Risk
Large, high-profile retailers may get the headlines, but auto dealerships are an especially attractive target thanks to the large amount of personal information they gather about customers – and the lack of a consistent approach to data security.
The FTC’s 7 Deadly Sins of Dealer Advertising
If you thought 2015 was active with the FTC’s “Operation Steer Clear” and “Operation Ruse Control” sweeps, this year promises more of the same. You can protect your dealership by learning the FTC’s seven deadly dealership advertising sins…
Why Successful Dealerships Don’t Fumble the Online to In-Store Hand-off
From powerful online tools such as credit apps and trade-in assessments to the showroom, today’s customers expect a seamless transition to a satisfying vehicle sale.
Cox Automotive Trio Recognized Among Leading Women in North American Auto Industry by Automotive News
Cox Automotive’s commitment to creating a culture built upon courageous leadership, innovation and growth was recently recognized by Automotive News as it named three company leaders to its list of 100 Leading Women in the North American Auto Industry.
Affordable Care Act Webinar: Preparing for New Year-End Reporting Mandates with Help from Your DMS
The new Employer Mandate under the national Affordable Care Act (ACA) is here. Are you ready? Sign up for a free webinar and check out our best practice tips to learn more.
A Look Back at Digital Dealer 19: Top Trends and Thought Starters
The recently concluded Digital Dealer Conference in Las Vegas featured an agenda that all but guaranteed full notebooks and bright ideas about best practices. Here’s a few headlines that we noticed during the sessions…
The Truth about Transparency
Savvy dealers are catering to consumer demand for a transparent, convenient and simple sales experience.
The Funnel is a Shot Glass
Thanks to digital technology, car shoppers are using more points of research — including dealer websites — to get to the source of the most accurate and timely information possible. It’s one of the driving forces behind consumer demand for transparency and accessibility.
