If the lessons of 2020 did one thing, they certainly dispelled the myth that the automotive industry is slow to change. Dealers have adopted new, digital retailing tools at a rapid pace, ushering in…
Early Adopter Sees Big Benefits from Integrated Payroll
Neal Jackson likes solving problems. As accounting manager and controller in charge of payroll, finances, and accounting for Lawley Auto Group, Jackson wasn’t about to let his software technology slow him down. That’s not…
Drive to Success: Profit-driven Technology is Here to Stay
Profit-driven technology is making it easier than ever to help people buy, sell, and own a car. Investing in technology is simply a must-do. And tools that improve the process get better every day.…
Three Reasons Technology is the Competitive Advantage
The Genie is Out of the Bottle (And There’s No Going Back) In a recent panel with CBT News, leaders from Cox Automotive shared their outlook on the automotive industry for 2021. New technologies…
Destination: Success – Be Ready for New Market Opportunities
The events of the past year have changed and challenged the automotive industry. In the course of one year, you went through more change than the last ten. While fighting margin compression was a…
9 Keys for Hiring & Retaining Staff at Your Dealership
There’s more to the auto industry than selling cars. The people-side of the business is also a huge challenge. And with your dealership needing to attract, retain, and train top talent for new, more…
Drive to Success: Brand Advocacy in Digital Retail
Are you turning customers into brand advocates with your new digital retailing program? It may have been easier when you could meet face to face, but the rules have changed. Connecting to your customers…
Roadmap to Dealership Success
Three Steps to Set Your Dealership Up For Success You’re on a quest to deliver the ultimate customer experience. But, the path to success is full of twists and turns—and even roadblocks. If your…
Drive to Success: Use Digital Retailing to Build Lifelong Customer Relationships
Customers have more power and more information at their fingertips than any time in history. This fact used to feel like a threat to the traditional brick and mortar business model. But, with the…
9 Steps for Hiring and Retaining Talent at Your Dealership
Finding and keeping top talent in automotive retail has always been a challenge. But dealers can do more to think outside the box and find those best suited to grow with their companies and,…
Drive to Success: Optimizing the Digitized Service Lane
Dealerships are still undergoing massive changes from the digitization process of 2020—and rightly so. Two out of three buyers want to complete 100% of the sales process online (according to a Cox Auto Sentiment…
How to Set Up for Success in 2021
This article originally appeared on Wards Auto here. Just as important as the technology providing positive digital retailing experiences to reach and accommodate customers are employees who understand those technologies. 2020 presented the world…
