This article originally appeared on Digital Dealer here. By Susan Moll and Matt Hurst Can you hear the pencils sharpening, expo markers squeaking, and fresh new backpacks zipping? While it’s back-to-school season across the…
Drive to Success: Choose a Solid Implementation Strategy
Congratulations on your decision to overhaul the technology in your dealership. Or, shall we say…congratulations on taking the first step. That’s because successfully implementing a new technology requires a solid strategy, open communication, and…
Destination: Success – Master New Market Opportunities
Understanding the changing landscape of the automotive industry is a challenge. If you don’t pay attention to changing trends, you’re likely to get lost. With so many twists and turns in the road to…
Drive to Success: Future-proof Your Dealership’s Profit-Driven Technology Investments
Many automotive dealers are aware that technology-driven investments are necessary in order to ensure the long-term success of their dealerships. Failure to keep up with technology could be the final nail in the coffin…
What Dealerships Need to Know About Electronic Signatures
In the year 2000, Tiger Woods became the youngest golfer to win a career Grand Slam, the original Mini ceased production, and the U.S. passed the E-Sign Act (Electronic Signatures in Global and National…
The New Rules of Data Access in Auto
Your dealership runs on technology. And technology runs on data. Mostly. Having access to the right data, at the right time, without problems like hidden fees or nightmare integration challenges, is extremely important. In…
Drive to Success: The Era of AI in Automotive is Upon Us
Your next car buying experience will be straight out of a science fiction movie: Artificial Intelligence, Machine Learning, Robots…(OK, maybe not Robots). According to a recent study by Cox Automotive, the era of Artificial…
The Future of Data In Your Dealership
Mastering the art of selling cars—and remaining profitable while doing so—has been the goal for auto retailers for over a century. But a fairly recent trend of too much data, and knowing how to…
Drive to Success: Build a Brand Story Worthy of Advocacy
A great story sticks with you for years. The same idea is at the core of building your brand’s story and empowering your brand advocates. Reaching your customers on an emotional level and engaging…
Destination: Success – A Guide to Profitability
The road to success is filled with twists and turns. With new technology and empowered car buyers, the auto industry is constantly changing. Knowing where exactly to invest your time and energy can be…
Drive to Success: Measuring Customer Lifetime Value
Most businesses focus on bringing in new customers. Building marketing strategies, reaching new people, and getting your dealership’s online experience up-to-speed are very important, yet few dealers pay attention to their top-tier customers. And…
Industry News Roundup: 9/20/19
Our latest news roundup from Dealertrack addresses best practices for the F&I office, a heads-up about the next generation of auto buyers, and an update on the state of the economy and the automotive…
