Modern Automotive Dealerships will do almost anything to earn the trust of today’s tech-savvy buyer, from using data-driven ad targeting to implementing AI and chatbots on their web presence. In a recent study, researchers…
“Must-Dos” for Year-End Excellence and a Fresh Start to 2020
This article originally appeared in Digital Dealer here. By Susan Moll and Matt Hurst A new year and a new decade means new opportunities for your dealership. But with the new, comes closing out…
Drive to Success: Creating Brand Fanatics
Who do auto dealers love? Their loyal customers. But how do dealerships build better loyalty, develop emotional connections during the buying process, and establish brand recognition that turns happy customers into actual, rabid fanatics?…
Destination: Success | Today’s Automotive Buyer
These times, they are a-changin’. And today’s automotive buyer—the mystery that they are—is as enigmatic as ever. Millennials are all grown up (and spending more than any other generation in U.S. history). The way…
Drive to Success: Consolidation Woes Leave No Room for the Little Guy
Among the many key issues automotive dealers have tackled in the past decade—the Great Recession, Margin Compression, Staffing Struggles—a new challenger has emerged. Fueled by digital disruption and the changing habits of consumers, small…
The State of the Used Car Industry in 2020
In his Key Industry Trends for 2020 address, Cox Automotive Chief Economist Jonathan Smoke made several predictions about how used car sales can be expected to trend in the coming year. Used car sales are expected to increase…
CAUSE AND EFFECT: HOW YOU MANAGE YOUR DEALERSHIP NETWORK DIRECTLY IMPACTS REVENUE
The amount of data and devices your dealership requires to compete in today’s market has exploded in recent years. Wireless connectivity, mobile apps, and cloud computing have transformed the car buying experience. On average,…
Why Use An Out-of-State Reg & Title Solution?
Your dealership’s online presence has done its job and brought in a customer from several states away who’s been looking for a vehicle of the exact make, model, trim and color that you have…
Drive to Success: Margin Compression Just One of Many Challenges for Dealers
While shrinking margins continue to plague dealers year over year, a new set of challenges is weighing heavily on the modern franchise dealership. With growing technology costs, privacy concerns, and changing buyer habits and…
Trade-In Titling Highlights from NADA 2020
If you weren’t at NADA or didn’t get a chance to stop by the Dealertrack booth, we don’t want you to miss out on this year’s buzz about Accelerated Title. Here’s a peek at…
“Must-Dos” to Find Efficiencies in Even the Most Routine Tasks and Costs
This article originally appeared in Digital Dealer here. Back in August, we started our article series of “must-dos” by looking at the overwhelming weight of dealer expense structures on gross profit margins. In Q1…
Drive to Success: Is Your Service Lane ‘Smart?’
Your dealership’s service department is a potential gold mine for building long-term customer relationships, establishing trust, and increasing the profitability of your business. Of course, working in the automotive industry, you already know this.…
