Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publications to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry.
Utilizing Data May Improve Your Service Department. From Using Texting and Mobile Devices to Recruiting the Best Employees, Fixed Operations Can Take On a New and Improved Look at Your Dealership.
1- How to Leverage Data and Create More Service Department Opportunity
Dealer Marketing Magazine: According to a recent study by Cox Automotive, you may be losing more customers to independent repair shops than you think. In fact, the study shows franchised dealers are getting fewer than one-third of all repair orders. So, how can dealerships work to reverse this trend? The answer is simple—leverage your data.
2- The Benefits of Employee Recruitment and Development in the World of Fixed Ops
CBT Automotive News: In the world of fixed-ops, this struggle to attract and retain good employees is particularly difficult. So, how do we attract and retain better employees in fixed-ops? The answer lies in employee recruitment and development.
3- Mobile Devices Help Service Advisors Do Jobs Better
Wards Auto: Today’s consumers are surrounded by great technology-enhanced experiences. So dealers need to connect with customers and deliver a more robust technology-enhanced experience. We need to look beyond the walls of the dealership to understand what consumers like and expect.
4- Status Checks Save Service Customers
Auto Dealer Today: Properly implemented, a status check process will improve service retention by keeping customers informed and assuring them you value their business — and their time. In the fixed operations side of the business, we use status checks to update the customer. When done properly, this will translate into happier customers who come back to buy more services and repairs. Let’s review the five critical elements of your status check process
5- Texting: The New Normal in Fixed Ops?
Digital Dealer: According to a study by Deloitte, people in the United States across all age groups check their phones 46 times during the course of a day. this is great news for auto dealerships and their customers.
Check back next week for Drive to Success: Dealership Strategy. You’ll learn more about the latest trends in dealership management.
