A solar eclipse tends to be a black and white situation, but all this talk makes us think of automotive retail. Just as the moon is lining up with the sun and earth, dealers and the technology they use are aligning buyer expectations with a profitable experience.
Digital Thought Starters: Mobile Magic, Straub Automotive and Wandering Customers
The Apple iPhone 8 takes center stage with amazing new innovations, while Straub Automotive in West Virginia puts the power of mobile technology to work in the F&I process.
Who is Mary Meeker, and Why Does She Matter to Automotive Retail?
Consider her the Thought Leader of the Internet. So much so that agencies study her report to direct their clients on future trends and digital marketers/retailers pick apart her findings to uncover competitive market advantages.
May the 4th (and Force) Be With You: Four Ways Auto Retail is Kind of Like Star Wars
There may not be light sabers involved (one hopes), but when it comes to Star Wars and the technology that drives auto retail, we can make a few fun comparables.
Talking Points: Virtual Reality, Millennials and Family Cars
Once a week (or so), we take a look at interesting surveys, stories and perspectives about the business of buying and selling cars.
Retail Technology in 2017: Customer Expectations Power the In-store Connection
The technology behind selling vehicles is changing from a dysfunctional array of tools to a smooth and connected journey that fuses the power of online efficiency with in-store, in-person, and at-hand relationship building.
