When I visit dealerships, the general manager wants to hear about the latest product enhancements, extra features, or how to increase productivity. I have never had a dealer approach me with excitement about reporting. I think of it in the same light as my college days when no one was eager to hear all about the math majors’ educational insights. Reporting might not be the sexiest DMS featur, but if you follow these three steps, you can master your dealership reports, while also saving time, cutting costs and boosting your income.
