At this month’s Digital Dealer 21 in Las Vegas, Cox Automotive’s Mike Burgiss will go into detail about how digital retailing has become such a transformative part of the buying process, and how dealers can create a process that caters to modern shoppers.
According to a recent post by Auto Remarketing, buyers may be more receptive to F&I products because of efficiencies gained from digital retailing tools. It’s an interesting post that adds keen insight into how process improvements can change the consumer mindset.
Digital Retailing expert Mike Burgiss goes into detail about the importance of creating an authentic online retail experience.
When it comes to the future of car buying, the most compelling change may not be happening in the showroom choosing a vehicle, but during the F&I conversation. Check out this video segment featuring Mike Burgiss on CBT.
Thinking about the future of car sales? Start by controlling the online to in-store process that aligns with modern shopper expectations, and delivers efficiency across all aspects of the deal.
The good news? You just sold a car. The bad news? Your team spent three hours turning a willing customer into an angry buyer. Here’s how digital retailing can help make the process happy, from start to finish.
A salesperson knows when his customer is close to a deal by being aware of unspoken signals, and it’s the same for the digital experience: A person shopping for a car creates “digital” body language that a sales consultant can use to assess their readiness to buy.
If Day One was about creating connections and expressing appreciation, Day Two concerned itself with the work of automotive retail, and the spirit of integration.
For 20 years, Mike Burgiss has been focused on providing dealers with the online tools necessary to win in their retail businesses. Click here to learn more about his experience, insights, and views into coming retail trends and best practices.
Car shoppers increasingly want a nimble, flexible approach to sales, one that begins online and continues in the showroom. That’s the reality of today. The question is whether your workflows can be as responsive as your sales approach needs to be.