The good news? You just sold a car. The bad news? Your team spent three hours turning a willing customer into an angry buyer. Here’s how digital retailing can help make the process happy, from start to finish.
Maintaining Control of Online Retail Starts with Understanding Digital Body Language
A salesperson knows when his customer is close to a deal by being aware of unspoken signals, and it’s the same for the digital experience: A person shopping for a car creates “digital” body language that a sales consultant can use to assess their readiness to buy.
Thought Leader Series: Five Questions with Mike Burgiss
For 20 years, Mike Burgiss has been focused on providing dealers with the online tools necessary to win in their retail businesses. Click here to learn more about his experience, insights, and views into coming retail trends and best practices.
