The new digital consumer has disrupted the automotive buying experience. If you’re ready to play the game—by building a solid digital retailing strategy, staying ahead of the technology curve, and optimizing the best online…
Moving F&I Online
Car buyer preferences are shifting toward more online research, and 83% of consumers today want to complete at least one automotive purchase activity online, according to the Cox Automotive 2017 Future of Digital Retail…
Streamline Operations and Boost Satisfaction
Think for a moment about the interactions your dealership has with your customers. How many people really want to spend more time buying or servicing a vehicle? They want to get in, get out, and…
Get Your Customers Off the Emotional Rollercoaster
The Cox Automotive 2018 Emotional Connections Study examined the emotions and pain points that customers experience when purchasing a car. There are some positive highlights related to interactions with a well-informed salesperson, taking a…
Drive to Success: Improving Digital Retailing Processes
Nearly all consumers begin the car-buying process online. They come to the dealership having decided what they want and how much they’re going to pay. And, in many cases, the in-dealership experience is a…
Drive to Success: Improving Social Media Presence
Today’s customers turn to social media to inform their car-buying process. They read reviews, browse vehicle selection, compare prices, and find out what others have to say about a particular dealership. A strong social…
Why Car Dealerships Need to Embrace Digital Disruption before It’s too Late
The automobile industry is at critical crossroads with regards to adjusting to the new consumer buying habits. We are living in the age of Amazon and Uber and expect convenience and transparency—especially when shopping for a car.
Drive to Success: Digital Retailing
Consumers prefer to buy and sell cars online. This week’s Drive to Success focuses on how you can create a strong online presence for your dealership.
3 Lessons Learned at Digital Dealer 21: Keep it Simple, Sweat the Details, and Be Open to Change
If there was a theme to Digital Dealer 21, it was of exploration – of defining and discovering how technology makes business better for dealerships, and techniques managers should use to leverage the advantage of digital solutions.
Maintaining Control of Online Retail Starts with Understanding Digital Body Language
A salesperson knows when his customer is close to a deal by being aware of unspoken signals, and it’s the same for the digital experience: A person shopping for a car creates “digital” body language that a sales consultant can use to assess their readiness to buy.
Thought Leader Series: Five Questions with Mike Burgiss
For 20 years, Mike Burgiss has been focused on providing dealers with the online tools necessary to win in their retail businesses. Click here to learn more about his experience, insights, and views into coming retail trends and best practices.
Why Successful Dealerships Don’t Fumble the Online to In-Store Hand-off
From powerful online tools such as credit apps and trade-in assessments to the showroom, today’s customers expect a seamless transition to a satisfying vehicle sale.
