Consider her the Thought Leader of the Internet. So much so that agencies study her report to direct their clients on future trends and digital marketers/retailers pick apart her findings to uncover competitive market advantages.
The Three Laws of a Connected and Deal-Centric Retail Workflow
Just when we think there’s a clear path to follow, we realize that each customer navigates through the buyer’s journey differently – and so does each dealership. The key is to create a flexible, deal-centric approach that improves the buyer experience and increases profitability.
Selling Cars the Way People Shop for Them
Today’s shoppers expect a connected retail workflow that starts at their personal digital device and ends in a dealership environment, prepped and ready to meet their needs.
