The millennial generation is changing the game for auto dealerships. Faster, easier, and (mostly) online buying experiences are “in.” And negotiating, obfuscated options and confusing financing are “out.” But, there’s more to it. Some…
Drive to Success: Enhance Customer Loyalty
Customer loyalty that leads to repeat visits to sales and service departments is the goal of every dealership. But loyalty doesn’t come easy. It’s earned by developing a reputation for exceptional service and finding…
Drive to Success: Retain Customers
Developing customer retention strategies can maximize your dealership’s profits. Dealerships should focus on retaining loyal customers just as much as they focus on acquiring new customers. Loyal customers will communicate the benefits of buying from your dealership within their circle, return when they are ready to purchase a new car, and will bring service to your fixed ops department.
