A solar eclipse tends to be a black and white situation, but all this talk makes us think of automotive retail. Just as the moon is lining up with the sun and earth, dealers and the technology they use are aligning buyer expectations with a profitable experience.
Digital Thought Starters: Mobile Magic, Straub Automotive and Wandering Customers
The Apple iPhone 8 takes center stage with amazing new innovations, while Straub Automotive in West Virginia puts the power of mobile technology to work in the F&I process.
Stay Ahead of the Competition
Competition makes the world go ’round. You can either be behind or ahead of it, and if you forget to pay attention to it, your competition completely passes you by.
At-A-Glance: eMenu for iPad®
Let’s face it: Paper menus just don’t work well in an interactive and tablet-friendly world. Learn how you can leverage mobile technology to create a more comfortable and consultative experience,
Sell Millennials on the Dealership Experience
Good news! There’s a generation of digitally savvy people getting ready to buy cars – and lots of ’em. That sounds like a pleasure cruise of sales opportunities, right? But there’s a catch: they’re a demanding bunch with specific ideas about how the transaction should unfold.
Millennials Flex Their Purchase Power
With every promotion or newly minted job, Millennial spending power is growing. And while it’s true that the “digital native generation” is changing the experience of car shopping, what’s perhaps even more influential is their impact on the auto finance market.
Is Your Technology Keeping Up with the Trends?
Fortunately, the technology door swings both ways. While ignoring changes in technology can be disastrous, embracing them can unlock the promise of better connections with customers, information, and the state of the industry.
Millennials are Making the Online and In-Store Connection a Reality
As technology has enabled consumers, Millennials — the first true “digital native generation” –- are using it to drive widespread change throughout the automotive retail industry.
Infographic: Is Your Dealership In the Cloud?
Today’s dealerships are leveraging cloud technologies to improve the profitability of their businesses. Web-based DMS platforms can be especially beneficial because they allow managers to monitor key dealership metrics anytime, anywhere.
Dealerships Should Look For Technologies That Listen
Tired of distant, unproductive relationships, today’s dealerships are beginning to demand more personal support and more human interaction from their technology providers. Learn the benefits of demanding a technology that listens to you and your dealership needs.
Ten Years Ago the Apple iPhone Debuted. The World (and Automotive Retail) Has Never Been the Same
Almost exactly 10 years ago, the Apple iPhone went on sale. That’s right. It’s been 10 years, with 1.2 billion phones sold, and the world irretrievably changed — including automotive retail.
What Percent of Your Technology Gets Used?
When dealerships don’t use technology tools to their full potential, they fall short of what they could achieve. They can overcome that shortfall by engaging with their technology providers and participating in continuous learning activities.
