Drive to Success: Dealership Strategy

Dealership strategy is the way dealers decide to run their business. Elements of marketing, sales, and systems or tools all define the success of your dealership strategy. Learn how you can improve strategy and tactics within your dealership in these five articles.


1- 4 Opportunities That Create More Sales

CBT Automotive News: There are many changes you can make to your dealership sales strategy to increase car sales. Your strategy should involve sales people who realize that their opportunities are unlimited when it comes to creating more sales. Make sure your dealership teams maximize the benefits on every sales opportunity.

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2- How Your Dealership Should Think About Strategy

Digital Dealer: Dealers should think of strategy as a plan to prevail in different market situations. The focus is on what makes your dealership different and competitive in the marketplace. Utilize strategy to protect that differentiation and competitive leverage point in all types of market situations.

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3- Dealers, Pick a Business Model, Any Business Model

Wards Auto: Before worrying about computer systems and technical details, make sure your dealership strategy focuses on getting business done. After all, you need a clear idea of your business goals before choosing systems and technology to understand which products will benefit your dealership strategy the most.

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4- What is Your Strategy for a More Profitable 2018?

Digital Dealer: Dealers should make sure they consider differences in tactical planning and strategic planning before diving into new approaches to business. After you gain a better understanding of tactics versus strategy, you can develop expense reduction plans and choose the best technology for your dealership’s 2018 goals.

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5- Marketing Strategy for Small Town Dealerships

CBT Automotive News: There are plenty of marketing strategies for dealerships to follow, however, small town dealers need to focus even more on their customers. Implement pieces of marketing strategy like keeping price policies relatively consistent and attending community events.

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Check back next week for Drive to Success: Employee Retention. You’ll learn more about keeping a talented staff at your dealership and avoiding employee turnover.


Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publications to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry.

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