Consider her the Thought Leader of the Internet. So much so that agencies study her report to direct their clients on future trends and digital marketers/retailers pick apart her findings to uncover competitive market advantages.
The Three Laws of a Connected and Deal-Centric Retail Workflow
Just when we think there’s a clear path to follow, we realize that each customer navigates through the buyer’s journey differently – and so does each dealership. The key is to create a flexible, deal-centric approach that improves the buyer experience and increases profitability.
Make the Most of Your Sales Event: Three Workflow Tips for a Busy Holiday Weekend
A typical holiday weekend can make up a big part of monthly sales, thanks to great deals and extra time for customers to shop. As such, it’s a perfect time to fine tune your showroom workflow.
Use Top Technologies to Attract and Retain Top Talent
The automotive industry has room for improvement when it comes to attracting and retaining top talent. Investing in innovative technology can become an important part of the solution.
Cox Automotive Insights: Improving the Car Buying Experience for Millennials…and Everyone Else
Millennials are impacting every aspect of the auto industry. Be prepared — take a look at Improving the Car Buying Experience for Millennials…and Everyone Else, as presented by Isabelle Helms during last month’s annual Consumer Bankers Association (CBA) conference.
Digital Thought Starters: Alexa Speaks, and Watch Out for Smartphone-wielding Gen Z Buyers
Safe to say, there’s just a little bit of uncertainty as we head into the summer selling season. And apprehension – there’s some of that as well, thanks to tumbling sales, inventory levels and aggressive incentive programs.
May the 4th (and Force) Be With You: Four Ways Auto Retail is Kind of Like Star Wars
There may not be light sabers involved (one hopes), but when it comes to Star Wars and the technology that drives auto retail, we can make a few fun comparables.
Fixed Operations – A Great Way to Step Up Your Game
In times when consumer demand dips or plateaus, it’s important to rely on the other, more literal tools of your trade. If you haven’t done so already, it’s time to invest in fixed operations.
Your DMS provider may be using these 3 tactics to charge more fees
Remember how amazing camouflage was when you were a kid? There was something so cool about wearing clothes that made it impossible to know where the forest ended and where your cargo pants began.
Digital Dealer 22: Discovering the Magic of Millennials
At Digital Dealer 22, the influence of Millennials shaded most sessions with talk about keeping pace with trends in workflow technology, digital habits and workforce changes brought about by this new and powerful buying demographic.
Digital Dealer 22: Searching for Digital Dealers in the Tampa Sun
Digital Dealers are not 21st Century versions to Max Headroom. They’re actually automotive retail professionals interested in finding ways to use technology to improve the way they operate, and to attract and retain customers.
Who Runs Your Dealership, You or Your DMS?
Don’t fall for a DMS that tries to sell itself on standalone features. Insist on integration. The benefits of connecting platforms—including data ownership, reduced data access fees, open vendor selection, and seamless software communication—are already providing many dealerships with a major competitive advantage.
