Who do auto dealers love? Their loyal customers. But how do dealerships build better loyalty, develop emotional connections during the buying process, and establish brand recognition that turns happy customers into actual, rabid fanatics?…
Destination: Success | Today’s Automotive Buyer
These times, they are a-changin’. And today’s automotive buyer—the mystery that they are—is as enigmatic as ever. Millennials are all grown up (and spending more than any other generation in U.S. history). The way…
Drive to Success: Consolidation Woes Leave No Room for the Little Guy
Among the many key issues automotive dealers have tackled in the past decade—the Great Recession, Margin Compression, Staffing Struggles—a new challenger has emerged. Fueled by digital disruption and the changing habits of consumers, small…
Drive to Success: Margin Compression Just One of Many Challenges for Dealers
While shrinking margins continue to plague dealers year over year, a new set of challenges is weighing heavily on the modern franchise dealership. With growing technology costs, privacy concerns, and changing buyer habits and…
Drive to Success: Is Your Service Lane ‘Smart?’
Your dealership’s service department is a potential gold mine for building long-term customer relationships, establishing trust, and increasing the profitability of your business. Of course, working in the automotive industry, you already know this.…
Dealertrack 2020: True Partners in Performance Management
Welcome to Dealertrack DMS 2020 Vision Series, where leaders and experts dive into their goals, aspirations, and predictions for the automotive industry. This month, you’ll hear from Randy Wilson, Director of Performance Management for…
Drive to Success: Technology and Your Lifelong Customers
When it comes to dealership success factors, size matters. In fact, small to mid-sized dealers are frequently selling to larger dealer groups at a higher rate each year (according to some sources). Yet, access…
Tomorrow’s Technology, Today at NADA 2020
The National Automotive Dealers (NADA) Show takes place in Las Vegas, February 14-17, and you’re going to love it! You’ll get a chance to preview tomorrow’s technology, today, and discover new ways to take…
Drive to Success: Secrets of Social Media for Auto Dealers
I’d like to add you to my social network! Please accept my friend request. Do you want to follow this brand? You’re familiar with social media, obviously, but social media advertising for your auto…
Beyond The Contract
Finding the right technology partner for your dealership takes more than a solid contract or a good deal to secure your trust. When it comes to choosing the right Dealer Management System (DMS), you…
Drive to Success: Finding Success in Your F&I Goals
Your F&I department is where the money and the magic happen. Building long-term customer relationships, establishing retention, and setting up your business for success can all be achieved. But meeting your objectives—and maintaining a…
Drive to Success: Brand Loyalty and the Power of Being Purpose-driven
Think back to your very first car. Your first set of wheels may not have been pretty, but what it represented was much more powerful. What story did it tell about you? How did…
