Are you turning customers into brand advocates with your new digital retailing program? It may have been easier when you could meet face to face, but the rules have changed. Connecting to your customers…
Drive to Success: Use Digital Retailing to Build Lifelong Customer Relationships
Customers have more power and more information at their fingertips than any time in history. This fact used to feel like a threat to the traditional brick and mortar business model. But, with the…
9 Steps for Hiring and Retaining Talent at Your Dealership
Finding and keeping top talent in automotive retail has always been a challenge. But dealers can do more to think outside the box and find those best suited to grow with their companies and,…
Drive to Success: Optimizing the Digitized Service Lane
Dealerships are still undergoing massive changes from the digitization process of 2020—and rightly so. Two out of three buyers want to complete 100% of the sales process online (according to a Cox Auto Sentiment…
Drive to Success: Prepare for the Return of Margin Compression
Welcome back to Drive to Success, our roundup series of trending topics and stories hand-picked to help you navigate the path to profitability. You spent last year battling unprecedented challenges like lockdowns, never-before-seen safety…
Understanding Hiring and Onboarding for Digital Dealerships
People have always impacted profits in auto sales. When dealerships hire the wrong people, fail to train them properly, and send them off to the frontlines of auto sales, they often make the wrong…
Six Simple Steps to Make Your Dealership Safer from Cyber Attacks
Building your dealership takes time, energy, and consistency. You deliver a top-notch customer experience and quality products that keeps people coming back for service appointments long after they leave the lot. Bottom line? Your…
Understanding Cybersecurity in Your Modern Dealership
2021 is here, and like many dealerships, you may be looking forward to a fresh start and a return to normalcy after a tumultuous year. While 2020 did throw a lot of curveballs your…
Leadership Lessons: What We Learned in 2020
There’s a saying that goes, Hard times teach the most valuable lessons. In 2020, you barely had a minute to pause as you made quick pivots and rapid adjustments to meet the needs of…
Pair Talent with Technology to Maximize Staffing Strategy
Having trouble filling all the roles at your dealership? Then why are you ignoring the millions of applicants who want to work at your dealership? That might sound dramatic, but according to a report…
Now Hiring: Better, Brighter Talent For Your Business
Hiring the right people for the right roles makes all the difference. The business of selling and servicing cars is a people business, first. That’s because people impact profits. In an interview with Automotive…
Boost Your Dealership’s Game-Plan: Staffing & Process
When it comes to making smart strategy decisions for your dealership, there are two key areas of focus you can’t ignore: staffing and process. You’re likely investing in better technology. And, you’re building a…
