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NADA 100: A Celebration of the Past, with a Focus on the Future

The effectiveness of NADA might have to do with the fact that the convention has happened, like clockwork, for 100 years, and that each of those years has included important topics and developments critical to the way cars are sold. 

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Ever wonder why the annual NADA convention is such a big deal? Why the retail side of the automotive business comes to a virtual halt every year, so that managers can gather, swap stories and check out the latest technology?