Millennials are increasing their share of credit segments above Subprime, and are consistently racking up more approvals. In the Subprime segment alone, those approvals are over 66%.*
Digital Thought Starters: Alexa Speaks, and Watch Out for Smartphone-wielding Gen Z Buyers
Safe to say, there’s just a little bit of uncertainty as we head into the summer selling season. And apprehension – there’s some of that as well, thanks to tumbling sales, inventory levels and aggressive incentive programs.
Digital Dealer 22: Discovering the Magic of Millennials
At Digital Dealer 22, the influence of Millennials shaded most sessions with talk about keeping pace with trends in workflow technology, digital habits and workforce changes brought about by this new and powerful buying demographic.
Three Myths about Online Subprime Auto Financing
We took a look at recent Dealertrack data to better understand credit application trends and activity, especially in the subprime space, and noticed a few myth-busting opportunities.
Talking Points: Virtual Reality, Millennials and Family Cars
Once a week (or so), we take a look at interesting surveys, stories and perspectives about the business of buying and selling cars.
Millennials: The Key is a Low Monthly Payment
Who buys cars? Well, everyone does – including, as it turns out, Millennials. Check out the latest news about Millennial buying habits, featuring Dealertrack data insights.
