Just when we think there’s a clear path to follow, we realize that each customer navigates through the buyer’s journey differently – and so does each dealership. The key is to create a flexible, deal-centric approach that improves the buyer experience and increases profitability.
The impact Millennials are having on the automotive retail space is coming into sharp focus, thanks to a series of data points released recently by Dealertrack. Check out the story here, from Automotive News.
Mobile technology has changed the world, right down to how we market and sell vehicles. In fact, there are at least three ways that the world of mobile has already and forever changed the way you do things at the dealership.
Our recent workshops at Digital Dealer 20 were chock-full of interested automotive professionals asking questions about and debating best practices around digital retailing — and the online to in-store transition. Check out the most common questions, here.
Savvy dealers are catering to consumer demand for a transparent, convenient and simple sales experience.