Today’s customers turn to social media to inform their car-buying process. They read reviews, browse vehicle selection, compare prices, and find out what others have to say about a particular dealership. A strong social…
Drive to Success: Dealership Sales Strategy
The way consumers buy vehicles is changing. And, dealerships are finding new ways to adjust to their customers’ shifting preferences. Through an increased focus on digital sales, social media, and community involvement, dealerships are…
Dealertrack ‘Elevates’ DMS Education with 2018 Controller Conference, DMS 360
Salt Lake City, Utah, May 14, 2018 – Dealertrack Dealer Management System, a Cox Automotive brand, will host ELEVATE, its second annual Controller Conference in Park City, Utah, from May 21-24, 2018. ELEVATE is…
Why Using an Efficient DMS is so Important
In a world of modern metrics, efficiency is everything. Finding advantages where they were previously lacking and implementing those advantages before they become the norm is standard in pro sports, business, and most definitely…
Drive to Success: Making a Technology Switch
Becoming a more efficient dealership may mean implementing better technology. Modern technology can improve dealership functions dramatically. However, preparation and training can make the technology switch flow smoother. 1- Help Your Dealership Prepare…
How to Maintain Bottom Line in a Slowing Industry
The ups and downs of the auto industry are a rollercoaster of emotions, business flow, and balance sheets. From year to year, and even month to month, your financials can fluctuate depending on a…
Drive to Success: Efficient Technology
Technology can be extremely helpful in guiding your dealership to success. However, you should make sure the technology you implement at your dealership aligns with your dealership strategy. Technology will make your dealership more…
How to Bring your DMS into your Dealership Strategy
A business strategy is a company’s high-level plan for executing on its vision. Many businesses, including most automotive dealerships, know what they want to achieve, but don’t have a plan for how to get…
Drive to Success: Hiring Female Staff
Women are underrepresented in the automotive industry and turnover rates among women employees are very high at dealerships. Your dealership can benefit greatly from hiring and retaining female employees. 1- Attract, Hire, and…
Was your DMS built for the Digital Age?
Every home has a drawer filled with old technology—remote controls, flip phones, charging cords, solar calculators, and compact discs. These items were built for another age and are no longer suited to provide any…
Drive to Success: Women Car Buyers
Women have more purchasing power in the dealership than ever before. Make sure your sales teams understand how to develop trust and respect with female customers to earn their purchases. 1- What Does…
Drive to Success: Technology Partnerships
Technology plays a vital role in the success of dealerships. Make sure the technology companies you partner with acknowledge your dealerships goals and business model. Without knowing exactly what you want to get out…
