If you find yourself fantasizing about a new DMS, but dread the thought of switching, you’re not alone. We surveyed hundreds of dealers to better understand perceptions of their current DMS provider and considerations…
Drive to Success: Building a Fanatic Fan-base of Happy Customers
Your most loyal customers love you. And automotive dealers love their most loyal customers. After all, loyal, happy customers become brand advocates, spend more, and return to your dealership again and again. So is…
Technology Transitions: 5 Steps For Success
Technology is an important investment for dealerships. In nearly every aspect of buying, selling, merchandising, and financing auto sales, tech touch-points can either help, or hinder, the process. So when it comes to making…
Drive to Success: Onboard Your Dealership Staff For Long-Term Success
Unemployment is low. Your dealership staff has options. Are you ready for this? If your dealership fails to onboard team members successfully, and quickly, be prepared to watch your precious new hires abandon ship.…
Decluttering Your Dealership’s Systems: Get More From Technology
Change is progress. But, change is scary. This statement is true, yes, but there’s another side to it. When your automotive dealership is busy staying, well, busy, it’s hard to pave the path toward…
Drive to Success: Is Your Dealership Building a Brand That Matters?
When it comes to building your automotive dealership’s “brand,” it literally pays to think beyond the logo. That’s because a well-crafted personal brand helps humanize your sales people, connects your business with the community,…
Exploring the Dealertrack Resource Library
Whether you’re a current Dealertrack customer, dealer or lender interested in learning more about Dealertrack solutions, you’ll find a wealth of knowledge in the Dealertrack Resource Library section of our website. We’ve recently upgraded…
Drive to Success: Innovation and Drive for your F&I Strategy
The F&I process, for most dealerships, generates significant potential profit for the business. But regulatory compliance, buyer frustration, and shrinking margins are daily hurdles that threaten to make the F&I process a losing battle.…
Bonus Benefits of a Tech Change
Just like spring-cleaning, decluttering your dealership’s systems paves the way for progress. Updating your automotive dealership’s technology is a lot like spring cleaning. Once you’ve made the mental decision to let go of the…
Drive to Success: Don’t Drag Your Feet on Digital Retailing
Where did you purchase your last vacation? How easy and smooth is your online shopping experience today? You know where this is going… Car buyers want more control of the shopping, buying, financing process.…
DMS: First Among Auto Dealership Systems
The automotive retail market is more competitive now than ever, and car dealers need every advantage. Almost all franchise dealerships say their dealership-management system is the most important system they use, according to a…
Drive to Success: Marketing to Millennials Means Going Green
They say that change is good for you. It turns out that change is also good for the planet. The generation everyone is either trying to sell to, hire, or figure out (AKA: Millennials)…
