Based on the workshop presented at NADA 2019 by Mike Barrington, Senior VP of Retail Solutions Group Sales, Digital Retailing & Dealertrack F&I Solutions at Cox Automotive The rate of technology change today is…
by Mo Zahabi While digital retailing in automotive is on the rise, dealership staff still play an important role in customers’ car-buying experiences. Six in 10 consumers would still want help from dealership staff…
With all the focus on how automotive retail is changing, it can be easy to forget just how much fun cars can be, and how the summer time is a time for classic cars, road trips and cruising.
A typical holiday weekend can make up a big part of monthly sales, thanks to great deals and extra time for customers to shop. As such, it’s a perfect time to fine tune your showroom workflow.
On paper, it sounds amazing: Place a few beacons around your dealership, and create a content-rich connection point between the shopper, the car, and the sales workflow.
Few things better represent the convergence of technology and automotive better than autonomous cars. Here’s a quick look at the before and after of self-driving cars, from DARPA to today.
According to a recent post by Auto Remarketing, buyers may be more receptive to F&I products because of efficiencies gained from digital retailing tools. It’s an interesting post that adds keen insight into how process improvements can change the consumer mindset.
In a word: Wow.
As far as debuts go, this one was special. And by debuts, I mean us: Dealertrack. Here we are on the first day of NADA 2015, and it felt like it was the first time the new Dealertrack had been unveiled. Like a new model car, today we pulled back the curtain to show how we were transforming automotive retail, and people cheered.