ORIGINAL ARTICLE WRITTEN BY PAUL WHITWORTH, SENIOR VICE PRESIDENT OF DEALER MANAGEMENT SYSTEMS AT DEALERTRACK Today, the automotive industry has more pressure than ever to drive a seamless, technologically enhanced experience for consumers at…
How to Know What Your Customers Want
Apple founder and famous tech giant, Steve Jobs, famously said, “A lot of times, people don’t know what they want until you show it to them.” Throughout his career, he derided customer data and…
Drive to Success: Enhance Your Fixed Ops
Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publications to help drive your dealership to success. Each week will focus on a specific…
A Dealer-Focused DMS
Original article written by Paul Whitworth, Senior Vice President of Dealer Management Systems at Dealertrack What does it mean to be a dealer-focused DMS? Two years ago, Dealertrack DMS reframed its strategy to focus on…
Margin Compression Solutions: Process Improvements
Overcoming Margin Compression with Digital Sales The age of margin compression is forcing auto dealers to think creatively about traditional car sales. Making a profit requires cutting costs and emphasizing other areas of your…
Drive to Success: Improving F&I
Consumers Prefer Buying And Selling Vehicles Online—We Have Seen That In The Most Recent Years. This Week’s Drive To Success Focuses On How You Can Create A Stronger Digital Retail Presence For Your Dealership.
Drive to Success: Hiring and Retaining Talent
Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publication to help drive your dealership to success. Each week will focus on a specific…
Operational Efficiency Gains from Dealertrack DMS
After switching DMS platforms to Dealertrack, dealer groups report consistent satisfaction in several dimensions of operational improvement from streamlined data processes to better performance data. Efficiency Gains Personnel across dealerships report that switching to Dealertrack makes…
Drive to Success: NADA 2018
Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publication to help drive your dealership to success. Each week will focus on a specific…
Tesla Production Delays Are a Blessing in Disguise for Car Dealers
The author’s views are entirely his or her own and may not always reflect the views of Dealertrack. Tesla Recently Announces Another Production Delay Tesla made another big announcement this past week, alerting…
A Cautious 2018 Outlook from Independent Dealers
Looking back at 2017, the car sales environment was generally positive. Although the U.S. auto industry’s seven-year run of increasing sales came to an end, the overall sentiment is cautiously optimistic for 2018. However,…
Together, We Can Do Great Things
With the backing of Cox Automotive, our ability to deliver on these needs and partner in a transformative way has never been stronger. In an increasingly-challenging industry, we hear you—and our story begins and ends with you as the hero.
