Technology can be extremely helpful in guiding your dealership to success. However, you should make sure the technology you implement at your dealership aligns with your dealership strategy. Technology will make your dealership more efficient when it is implemented correctly.
CBT Automotive Network: Dealership facility design still matters. It can have just as much impact as a dealer’s digital presence. Therefore, it is vital for dealers to ensure their physical location is just as engaging and inviting as their digital one. These are trends dealers should keep in mind when making new additions to their dealership facility in the years to come.
Dealer Marketing Magazine: Technology change is no laughing matter, but by comparing vendors and their platforms according to their performance in these 10 key areas, your search and selection process will keep you smiling for a long time.
CBT Automotive Network: The dealership of the future? Hint: It’s all online. Consumers want information and the dealers who provide what the consumers want tend to be awarded by those same consumers. Update your website and push the envelope to include as much information as possible when it comes to your F&I products and financing options.
Auto Dealer Monthly: We’re now seeing an unprecedented connection between dealerships and technology. By embracing this change, dealerships are changing their relationships with customers — becoming more attractive, engaging and efficient — with much less effort.
Dealer Marketing Magazine: Virtually every study shows how the greatest customer pain point is F&I. It stems from anger over the amount of time invested after customers have agreed to purchase, apprehension of not knowing what’s next, and frustration over idle time and grinding sales pitches. A recent Kelley Blue Book survey found that 40% of car buyers were most frustrated with F&I-related tasks like filling out paperwork (27%) and applying for financing (13%).
Check back next week for Drive to Success: Making a Technology Switch. You’ll learn more about the process of implementing new technology at your dealership, and the benefits that come with it.