For today’s consumers, few things matter more than experience. In fact, according to research from Dealertrack’s new guide, Build Shopper Trust with a New Approach to Retailing, more than 85 percent of shoppers say…
Dealertrack and the Evolution of Digital Retailing
Earlier this month, Cheryl Miller, Senior Vice President and General Manager of Dealertrack F&I and Titling Solutions, participated in a keynote panel at the Consumer Banking Association’s CBA Live 2019 conference. The topic was…
Moving F&I Online
Car buyer preferences are shifting toward more online research, and 83% of consumers today want to complete at least one automotive purchase activity online, according to the Cox Automotive 2017 Future of Digital Retail…
The Consultative Approach to Selling
by Mo Zahabi While digital retailing in automotive is on the rise, dealership staff still play an important role in customers’ car-buying experiences. Six in 10 consumers would still want help from dealership staff…
Fight Back Against Margin Compression
Margin compression is taking a toll on the auto retail industry. Dealerships across the country are reporting slimming margins, with some even experiencing negative overall gross profits. And the problem isn’t going away anytime…
