The Wild West of Online Advertising

 States are struggling with rules for selling and advertising cars online.

For example, one state law puts an auto dealer at risk when somebody else takes his dealership’s ad, alters the information then posts it on a different Web site. The process is known as scraping.

As one dealer puts it, retail auto marketing online is still “the Wild West.” State regulators are meeting this week and will discuss scraping and other online marketing issues such as:

• Fees paid to lead generators

• Cross-border shipments

• Content of advertising.

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