Drive to Success: Hiring Female Staff

Women are underrepresented in the automotive industry and turnover rates among women employees are very high at dealerships. Your dealership can benefit greatly from hiring and retaining female employees.   1- Attract, Hire, and…

Drive to Success: Women and the Dealership

Women influence over 80% of all car purchases. Such a strong demographic should inspire your dealership to strategize for selling to women specifically. Hiring women onto your dealership staff should be a priority for your dealership if you want to increase your sales with women buyers.

Drive to Success: Women in Auto

In today’s world dealerships tend to be male dominated. However, there are considerable returns dealerships can receive by investing in a woman’s experience working in the auto industry. Women make up nearly 80% of car-buying decisions, and most women prefer to speak with a car saleswoman.

Drive to Success: Selling to Women

Women are becoming a more powerful demographic in dealerships. Providing women with a helpful experience both online and in store will help your dealership sell more cars to women.  After all, women control nearly 85% of car buying decisions.