F&I for the Age of the Customer

by Jason Barrie One in three Americans would rather go to the DMV, do their taxes or sit in the middle airplane seat than go through the process of buying a car. Less than 1%…

Day Two: Showcasing our innovation and our appreciation at NADA 2015

If Day One was a celebration of our transformation into a new Dealertrack, then Day Two was about the difference we make to our clients and the spirit of innovation that drives the development of our products and services.

It certainly means that Dealertrack products and services make selling cars easier than ever – which is why our booth at NADA 2015 is so crowded.

Day One: Transforming automotive retail at NADA 2015

In a word: Wow.

As far as debuts go, this one was special. And by debuts, I mean us: Dealertrack. Here we are on the first day of NADA 2015, and it felt like it was the first time the new Dealertrack had been unveiled. Like a new model car, today we pulled back the curtain to show how we were transforming automotive retail, and people cheered.  

How to generate 25 percent website lead to sale ratio

Consumers not only spend more time online, but they want to do more of the major shopping steps before they visit the showroom. Until recently, dealers just did not have the retail-specific and dealer-controlled tools available that they needed to convert serious website shoppers into in-store buyers.