Let’s face it: Halloween is one of the very best days of the year to have some fun and connect with the community at large. What could be better than setting up a quick trunk-or-treat in the showroom, or holding a costume contest? By getting into the “spirit” of the day, dealerships can create a positive experience for sales and service customers. Fact is, the day is a big spending event.
According to the National Retail Federation (NRF), spending on Halloween is expected to reach $8.4 billion – an all-time high. And here’s the point: All that costume and candy fun is, actually, trending away from the traditional neighborhood trick-or-treat. The NRF reports that “2016 represents the second-lowest reading for trick-or-treating (29.7 percent). This is not due to lack of celebrating, though. Community events such as parking lot “Trunk-or-Treating” and Halloween festivals are popping up across the country as alternative options.” So, if it’s not too late, put together some fun for Halloween. Let the following commercials and pranks inspire you to ghoulish delight!
1. “Tales from the Car Factory”
2. “Zombies are Not Attacking Any Vehicles Originating from the Lot of Big Rock Dodge”
3. “Ghost in a Car Commercial”