This article originally appeared on Wards Auto here. Just as important as the technology providing positive digital retailing experiences to reach and accommodate customers are employees who understand those technologies. 2020 presented the world…
Dealership Study Data: Three Opportunities
2020 has continued to teach our industry important lessons and has caused us to think and rethink just about everything. Navigating the changes the past seven months hasn’t been easy, and we’ve relied heavily…
The Dealertrack DMS Roadmap to Resilience
By Mandi Fang Smart dealerships in 2019 had a strong focus on becoming more data-driven, utilizing their technology tools and processes to enhance their overall market strategy. But, data-driven dealerships don’t emerge overnight—or by…
DMS: First Among Auto Dealership Systems
The automotive retail market is more competitive now than ever, and car dealers need every advantage. Almost all franchise dealerships say their dealership-management system is the most important system they use, according to a…