When it comes to building your automotive dealership’s “brand,” it literally pays to think beyond the logo. That’s because a well-crafted personal brand helps humanize your sales people, connects your business with the community,…
Leadership Lessons: Sustainability is Equivalent to Efficiency for Auto Dealers
Dealertrack, and its parent company Cox Automotive, cares about its employees, its impact on the environment, and making a difference. And our mission, Empower People Today to Build a Better Future for the Next…
Drive to Success: Innovation and Drive for your F&I Strategy
The F&I process, for most dealerships, generates significant potential profit for the business. But regulatory compliance, buyer frustration, and shrinking margins are daily hurdles that threaten to make the F&I process a losing battle.…
Bonus Benefits of a Tech Change
Just like spring-cleaning, decluttering your dealership’s systems paves the way for progress. Updating your automotive dealership’s technology is a lot like spring cleaning. Once you’ve made the mental decision to let go of the…
Drive to Success: Don’t Drag Your Feet on Digital Retailing
Where did you purchase your last vacation? How easy and smooth is your online shopping experience today? You know where this is going… Car buyers want more control of the shopping, buying, financing process.…
Drive to Success: Marketing to Millennials Means Going Green
They say that change is good for you. It turns out that change is also good for the planet. The generation everyone is either trying to sell to, hire, or figure out (AKA: Millennials)…
Experience the Power of Partnerships
Leading-edge technology is one thing. But with an industry as competitive as the automotive market, there has to be more behind any partner-vendor relationship. And all of this fierce competition is driving change in…
Drive to Success: Tech Boom! Is Your Dealership Keeping Up?
It’s not a secret: technology is disrupting the automotive industry. Right now! OK, there’s no reason to panic. In fact, the news is quite positive. Newer, high-tech autos require high-tech repair work—leading to increased…
Dealertrack Opens Its New HQ in Silicon Slopes
Dealertrack, part of the Cox Automotive family, celebrated the grand opening of their new 112,000-square-foot facility Thursday, March 28 with a formal ribbon cutting ceremony, an address from Draper City Mayor, Troy K. Walker,…
Drive to Success: The Automotive Industry Goes Green for Good
The way that people buy, sell, and use automobiles is changing. And, it’s not just because the millennial generation is a unique market, or because many buyers demand a faster, more agile online shopping…
Three Success Factors for a Smooth DMS Install
Changing technology at your automotive dealership has the potential to disrupt your day-to-day workflow, wreak havoc on morale, and halt sales with unknown amounts of “downtime.” In short, it’s not a light decision. But,…
Drive to Success: Building an Engaged Team of Dealership Employees
Studies show the average dealership now relies on up to seven technologies to make a sale and run their automotive business. The investment in software systems, as you know, goes beyond the installation, maintenance,…
